Aveda Be Curly Shampoo, 8.5-Ounce

Gently cleanse your waves or curls with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry. Gentle cleansing enhances curl, combats frizz, and boosts shine on curly or wavy hair. The formula dramatically reduces frizz and defines curl up to 57 percent, while providing a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange, and other pure plant and flower essences. Enriched with a wheat protein and organic aloe blend, this hair care product nourishes and conditions your hair, leaving it feeling soft, manageable, and vibrant.

The key benefits of this hair care solution are:

1. Gentle Cleansing: The wheat protein and organic aloe blend gently cleanse your hair, without stripping it of its natural oils, ensuring your curls or waves maintain their shape and bounce.

2. Curl Enhancement: The formula enhances the definition and shape of your curls, helping to combat frizz and boost the overall shine and health of your hair.

3. Frizz Reduction: This product dramatically reduces frizz, delivering up to a 57 percent improvement in curl definition and overall hair manageability.

4. Refreshing Aroma: The citrus-based fragrance, featuring certified organic lime, lemon, bergamot, and orange, provides a pleasant and invigorating scent to your hair.

5. Nourishing Blend: The enriched wheat protein and organic aloe blend work together to nourish and condition your hair, leaving it feeling soft, smooth, and rejuvenated.

Whether you have naturally curly or wavy hair, this hair care solution is designed to help you maintain the health and vibrancy of your locks, while providing a gentle and effective cleansing experience. Embrace your natural texture and say goodbye to unwanted frizz with this transformative hair care product.

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