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Shop / aveda shampoo

Sulfate Free Shampoo for Damaged Hair

$ 17.00 $11.90
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Before Virtue became synonymous with healing and strengthening damaged hair, it was used to mend the wounded skin of battlefield soldiers. From the brand Previous page Our main ingredient, Alpha Keratin 60ku, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair. While that may not change your life, it will change your hair. And sometimes that changes everything. Next page Product Description

The roots of Virtue can be traced back to the battlefield, where its primary ingredient, Alpha Keratin 60ku, was first discovered by a retired US Army Colonel working in the biotech field. This revolutionary compound had the power to transform the lives of wounded soldiers, healing their damaged skin.

Now, this same innovative formula has been harnessed to revolutionize the hair care industry. Virtue's mission is to bring the same level of transformative power to damaged and compromised hair, restoring its strength, vitality, and natural beauty.

While the impact of Virtue's products may not be as dramatic as saving a life on the battlefield, the difference they can make in the appearance and condition of your hair is undeniable. A simple change in your hair can sometimes have a profound effect, boosting your confidence and altering the way you present yourself to the world.

The Virtue brand has come a long way, evolving from its origins in the medical field to become a trusted name in the realm of hair care. No longer is it solely associated with the healing of physical wounds, but rather with the rejuvenation and restoration of damaged tresses.

This transformation is a testament to the power of innovation and the relentless pursuit of solutions to complex problems. Virtue's journey from the battlefield to the beauty aisle is a inspiring story of how a single breakthrough can have far-reaching implications, improving the lives of soldiers and salon-goers alike.

Whether you're seeking to mend the ravages of time, environmental stressors, or chemical treatments, Virtue's products offer a path to renewed hair health and vitality. By harnessing the same transformative power that once healed wounded skin, Virtue is now poised to change the way we approach hair care, one strand at a time.

product information:

AttributeValue
product_dimensions‎1.5 x 1.5 x 4.3 inches; 2.88 ounces
upc‎817023020010 817023021932
manufacturer‎VIRTUE
best_sellers_rank#42,625 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#1,280 in Hair Shampoo
customer_reviews
ratings_count234
stars4

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